Time Plan

Friday 22nd January:

• Small contents shot to be taken, image of two people in a pub/club, smiling.

Saturday 23rd January:

• Double page spread image 1, medium close up shot of someones feet for album cover.
• Double page spread image 3 & 4 to be taken, involving a boy and girl in quirky outfits. It will look as though they have just been pulled straight from the street even though I am using models.

Sunday 24th January:

• Double page spread photo five, image of a boy sat in an armchair or a field if the weather is nice playing a mandelin or acoustic guitar.
• Large contents shot: Taken in a field including a 4/5 mixed group, all with instruments.

Tuesday 25th January:

• Front cover image to be taken, outside if the weather is good, if not in a studio.

Planning: Shot list

Cover shot: Wide shot, male model wearing a checked shirt and skinny jeans. Outside in the sun, hopefully in a field. I may get my model to pose with a quirky instrument such as a ukele. I will use my DSLR camera to take this shot.



Here are some examples of the kind of style I want in my cover image:









































Large contents shot: Wide shot, landscape, group of about 4/5 young people. Various instruments will be in the shot to show that they are in a band. The picture will look very casual and natural rather than posed.

Small contents shot: Wide shot, portrait, the editor of the magazine and a band member stood next to eachother smiling with arms around one another. There should be a distinction between the editor in the shot and the band member. E.g. clothes, height, age?


Double page spread photo one: Mid shot, Image of something quirky e.g. socks with sandals? To represent an indie film.

Double page spread photo two: Wide shot, image of a crowd of people to represent a gig. I may be able to take a picture of an actual gig if the opportunity arrises.

Double page spread photo three: Wide shot, portrait, of a girl in the high street wearing desirable indie clothes.

Double page spread photo four: As above but with a male.
Double page spread photo five: A medium close up image of something herbal like to represent a herbal high, or an actual legal high if I can get my hands on one.

Double page spread photo five: I will upload a two second video clip of someone playing an instrument like a mandelin or guitar and I will then do a screen shot, crop it and then include it in my double page spread.

Audience research on rough sketches

Below is my initial draft of the front cover of my magazine. It briefly shows some of the content that I intend to include and other details such as the title, colour scheme and layout.




















Here is the rough sketch of the contents page. It looks quite bare but I intend to fill the whole page with a lot of text which will include not only the content of the magazine but with a note from the editor aswell. Next to the text detailing the content of the magazine I hope to include a large image of a band with a page reference, and beside the note from the editor I plan to include a small image of something relating to the note.


















Finally, this is a rough drawing of the double page spread I will include in my magazine. I decided to include a variety of information such as fashion, film and music as a result of the audience research I gathered.

Audience Research

Below is a screen shot of my page on social networking site Facebook. Here I uploaded the image of my mood board and asked some questions relating to it to see if it is suitable for my target audience.




















These are the questions and responses:

Does this appeal to you, Why?

" Yes, it has lyrics from bands I like... and features logos of magazines I already read"
"It appeals to me... it is suited to teenagers because it has images like the Topshop, Myspace and WKD logos"

Would you read this magazine? All those asked said they would
"it looks interesting to read"

What would you want it to include?

"stuff about gigs and festivals and new music"
"a mixture of fashion, music and general issues"

What do you think about the fonts?

"I like the fonts because they are varied and interesting"
" really like the fonts at the bottom"

For an uptodate view of the mood board follow this link;

http://www.facebook.com/home.php?#/photo.php?pid=4360862&id=727423277

Now that I have gathered this information, I will bear it in mind when I create rough drawings of my magazine which I intend to do next.

Research and Planning: Distribution

There is a definate difference between major and independant distribution strategies of magazines in the UK. For example Frontline, who are one of the UK's largest distributing companies and work with the three major UK publishers, work on a very large scale, selling millions of copies per week. Their main aim is to maximise sales, and they acheive this by producing mainstream magazines, such as Take a Break and Heat which will appeal to a wide audience. They also publish Kerrang, and they make use of convergence in the media industry as it is available in other formats such as through radio, television and online. Their magazines are then distributed to large companies such as the leading supermarkets Tesco and Asda, and other big companies like WHSmiths to make it easily accessible to potential buyers and therefore maximises profits.

Contradictorally Vice, and independant UK magazine who have a very different distribution strategy. Their magazine is free, and this is because it is only distributed to places where their target audience will go and this consists of bars, cafes, record stores and galleries and is therefore not in stocked in mainstream stores such as supermarkets. This quirky way will appeal to their target audience as they will feel that they are connecting with them on a personal level.

After researching into the distribution strategies of major and independant magazines I have decided that I would distribute my magazine through independant distribution and I intend to stock it in mainly bars and cafes. This is because it will make it more personal for my audience, who are into quirky and independant music, and I think they will appreciate it.
I will have a multi platform strategy where the audience can listen to and watch independant music and films made by my company.

Audience Profile

• Generally aged between 14 - 21 although age can vary depending on personal taste.



• Mostly female, with some males.



• Intelligent, but won't put as much effort in at school as possible e.g. leaves homework to the last minute.



• Will shop at Topshop, Urban Outfitters and various charity shops.



• They will most likely smoke, and have tried or intend to try cannabis.



• They may have a saturday job, and spend their wages on gigs, alcohol and nights out to the cinema/ restaurants.



• They will have a piercing somewhere, a popular choice being a plug.



• They will have a facebook/ Myspace addiction.



• Will be interested in unsigned bands/ interested in quirky music.



• The girls will own at least one long cardigan



• Both genders will own a pair of skinny jeans and a checked shirt.
  
  
• Their favourite TV programmes will include Skins, the Inbetweeners, Misfits etc.
  
  
• The films they are likely to favour are ones like Juno and 500 days of summer.

Summary of Research

Through my research into rock magazines, I have found that this genre of music will typically include:

• A 3 way colour scheme, with a fourth colour used to highlight particular areas.
• A capitalised masthead in sans serif font.
• A main image of a popular band within the chosen sub culture looking directly at the camera.
• Cover lines and reversed out cover lines to give the cover variety and depth.
• A large image dominating the contents page with the actual content listed in a box to the side.
• A lot of small text on the double page spreads with one large image and a few smaller ones.