Audience Profile

• Generally aged between 14 - 21 although age can vary depending on personal taste.



• Mostly female, with some males.



• Intelligent, but won't put as much effort in at school as possible e.g. leaves homework to the last minute.



• Will shop at Topshop, Urban Outfitters and various charity shops.



• They will most likely smoke, and have tried or intend to try cannabis.



• They may have a saturday job, and spend their wages on gigs, alcohol and nights out to the cinema/ restaurants.



• They will have a piercing somewhere, a popular choice being a plug.



• They will have a facebook/ Myspace addiction.



• Will be interested in unsigned bands/ interested in quirky music.



• The girls will own at least one long cardigan



• Both genders will own a pair of skinny jeans and a checked shirt.
  
  
• Their favourite TV programmes will include Skins, the Inbetweeners, Misfits etc.
  
  
• The films they are likely to favour are ones like Juno and 500 days of summer.